The State Farm Aaron Rodgers ads are a classic example of when media and creative agencies don’t communicate. The first time I saw this campaign I loved it. But after I saw it for the millionth time it got me thinking. This is what happens when you outsource your media buying, or when departments just aren’t on the same page. These ads are so overplayed I’m sick of them. It’s a shame when a simple lack of communication ruins good creative.
I’m curious to hear more about your insight of this ad. Are you stating the “disconnect” is the fact that the media buyer bought a ton of ads with a frequency through the roof so you now are sick of the creative? Or are you saying the creative has missed the mark and does not communicate the message State Farm the client want?
I’m saying the media buy wore out great creative. They clearly could’ve made more assets off this basic classroom setting (they did a bunch of goods ones already) but instead they made you dread seeing the same 3 versions of the ad over and over again. Got me thinking that with media and creative being so split across holding companies that something is getting lost in translation. Make sense?
Agree with the posting whole-heartedly—to the point where I root against Green Bay—you don’t see Tom Brady taking so many classless endorsements after winning super bowls.
On another note, maybe State Farm should have chosen a campaign where Aaron Rogers doesn’t have to show off his bad acting skills. He ought to stick to connecting with Greg Jennings, not selling out his touchdown dance. I doubt we’ll see Colin Kaepernick touting any discount bicep-kisses, and Flacco’s got enough class (and hopefully enough cash at $120 mil) not to have—or sell— a dumb touchdown dance.
As a consumer, this is exactly how I felt after the ‘millionth’ time I saw this ad. However, the message I thought was also delivered quite quickly in the ad and despite seeing it so many times, I still ask myself what the hell a discount double check even truly is. (Aside from the kids rubbing their belly’s).
That’s an awesome point. I never even bothered to consider “what the hell is a discount double check?”