The State Farm Aaron Rodgers ads are a classic example of when media and creative agencies don’t communicate. The first time I saw this campaign I loved it. But after I saw it for the millionth time it got me thinking. This is what happens when you outsource your media buying, or when departments just aren’t on the same page. These ads are so overplayed I’m sick of them. It’s a shame when a simple lack of communication ruins good creative.