This photo got me thinking that many of us will never know when death shall come upon us. This dear soul knew clearly. As he rose to the surface he hopes to feel oxygen filling his lungs but had 10 to 15 precious seconds to realize that wouldn’t happen. That his lungs had shrunk and were perhaps filled with water or blood or both. And so he had that brief time to decide perhaps, was it worth it, or figure out what went wrong, or ask for God, or remember a loved one. Who knows? What got me thinking is whether this ephemeral experience of the cognizance of one’s own imminent death is a blessing or a curse. Or both.
Noticing a preponderance of musicians, talent agents and managers at Advertising Week got me thinking that we will see many more innovative and interesting marriages of brands and celebrities — a la the Jay Z and Samsung deal earlier this spring. More so than ever, advertisers are not just looking to license the properties of artists or use them as spokespeople. Rather, both are co-creating content and, in turn, campaigns. Indeed, in this age of social media, advertisers are not merely seeking to tap into a celebrity’s artistry but also to leverage their fan bases and considerable spheres of influence. If this Advertising Week tells me anything, it’s that Diddy with Ciroc, or Justin Timberlake for Bud Light Platinum, or Alisha Key’s ill-fated attempts for BlackBerry are all just the beginning of a powerful marriage between Madison Avenue and Tinseltown. No wonder then that William Morris Endeavor ponied up such a large sum for Droga 5.
The question this all begs is, “Where exactly do agencies fit into the equation?” Stay tuned.
Anthony Weiner’s insistent run for mayor got me thinking about how arrogant these politicians can be. Do they really believe that, given all their transgressions, there isn’t a better person out there for the job? Do they think they are really that special? One way or the other, I guess we’ll figure out whether New Yorkers are smarter than the folks in San Diego.
The end card on the latest Apple ad, which states, “Designed by Apple in California,” got me thinking that Apple dost proclaim, rather than protest, too much. This claim leads me to think while it’s all well and good that they are designing in California, it’s also quite a shame that they are not paying federal corporate taxes here in the USA, home to California, and that their products are actually manufactured in massive sweatshops by Chinese laborers being paid slave wages. I wonder if that was their intent?
This post on Buzzfeed got me thinking that while keywords and tagging can be powerful ways to target contextually, they can also backfire in a big way. Darn that interweb, it giveth and it taketh away.
Listening to Fences’ new album and checking their front man out in the Macklemore vid got me thinking. Why be so aggressive with ink? Is it because you are so sure of yourself that you want to make a statement? Is it because you are so unsure of yourself that you want to make a drastic statement? You seem smart, so I’m assuming you’ve thought about all of it. Regardless, I love your music and hope you’re happy. I know I sound like an old fart, but I don’t care.
Listening to a top creative I greatly admire describe the frustration involved in getting work approved at his Fortune 200 company got me thinking. You can tell within two minutes of hearing the CMO talk about the CEO whether you have a great, good or disastrous client. And admitting that early, and servicing it accordingly, makes all the difference.
This video got me thinking. It can be sickly tempting to dismiss the decency that people exhibit in the face of death, particularly one that’s prolonged over years or months. After all, these poor souls don’t have to focus on all the shit we do with busting our ass to live a prolonged life. But the fact is, this kid, and his friends and family are as benign and giving and understanding as any god we all pray to — I wish we’d all be. And to all of us who don’t believe in God, this will lift your spirit, because it is the ultimate demonstration that the human experience is not distinguished simply by our ability to understand our existence, but by our ability to understand its worth.